HOW WE DECOMPOSE THE INNOVATION PROCESS INTO SIMPLE STEPS

1) IDENTIFICATION
Full understanding of the new idea through a deep learning of the process of concept generation and maturation in the peculiar context of the company history and evolution during years.

2) BRAINSTORMING
Stimulation of sharing opinions and visions from the different team members under the supervision of our experts with the purpose to identify the dynamics around the new idea to exploit all its potential.

3) CONCRETIZATION or MATERIALIZATION
From an idea on a piece of paper, through design and engineering to a working prototype through the adoption of cutting-edge technologies and advanced materials, either already available on the market or specifically developed for customized applications.

4) INDUSTRIALIZATION
Creation of the bridge to fill the gap between the prototype and the final product that needs to be fully scaled up and industrialized for a large scale industrial production in order to make it strong enough to face the market.

5) EXPLOITATION
Identification of the most profitable business model (direct market uptake, IP licensing, industrial partnerships and more) to maximize the return on the investment that was necessary to cover all the steps of the product development.